Tozca is led by JP Bedoya.
JP has spent two decades shipping products in consumer identity, ag-tech, media, mobile, and security. He now spends most of his time on AI: where to apply it, how to design around it, and how to ship it without breaking trust.
Most recently he leads product at an agent infrastructure company, building MCP-based systems that give AI agents the tools and guardrails they need in production.
Earlier: VP Product at LifeLock and textPlus (scaled to millions of subscribers); Head of Product Design at The Climate Corporation (patents in ML and computer vision for crop disease recognition); Senior Director roles at Citysearch and FOX Broadcasting; Senior Product Manager at Yahoo! (products serving 250M+ daily page views); and early-career leadership at IBM Tivoli Software in Latin America.
Education: MBA from the University of Michigan and a B.S. in Industrial Engineering from Universidad de Lima.
English and Spanish.
Workshops, documents, and reviews in either language. Works for teams that span the US and Latin America.
- Now
Chief Product Officer — Agent infrastructure co.
MCP-based systems; safety and tool policy for AI agents.
- 2015–2018
Head of Product Design — The Climate Corporation
Ag-tech. Patents in ML & computer vision for crop disease.
- 2013–2015
VP Product — LifeLock
Consumer identity protection.
- 2011–2013
VP Product — textPlus
Mobile messaging, scaled to 3.5M+ subscribers.
- 2008–2011
Senior Director — Citysearch / FOX
Media and entertainment.
- 2005–2008
Senior Product Manager — Yahoo!
250M+ daily pageviews.
- 1998–2003
Tivoli Software Lead — IBM
Latin America.
- "Want a Better User Experience? Let's Kill the Wallet" Solana Breakpoint 2023
- Interviews on Web3 identity and privacy Various
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